Local First: A How-To Guide


A growing body of research shows that where locally owned businesses are working together they are succeeding. The current moment is prime to leverage and advance the momentum of building a new economy.

As you plan your next steps, the uniqueness of your community will set the direction for your campaign. The guidelines in this manual can help steer you toward success and save you from reinventing what isn’t necessary.

Whether you’re starting a Local First campaign or looking for new ideas and best practices for your existing campaign, this manual is for you. It includes proven strategies from innovative, longstanding, and successful Local First campaigns across the country.

By Michelle Long & Derek Long, updated by BALLE

103 pages
Price: $50

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